Ecommerce / Southeast US · Ecommerce SEO

A regional store moved its revenue onto its category pages.

Anonymized by industry and metro.

Abstract grid of category tiles in lime and charcoal, standing for an online store's category pages.

+38%

organic revenue
412

junk filter URLs removed from the index
9 months

from start to result

The challenge

A Shopify store with roughly 800 products leaned on paid shopping ads. Its filters created hundreds of near-duplicate URLs, and several category pages competed for the same search.

What we did

We began with a technical audit, then fixed the filter and canonical rules. We rewrote the top category pages around one search each and tidied the product templates in batches, working with the store's developer.

What happened

After nine months, organic revenue was up about 38% on the same period a year earlier. The store removed 412 junk URLs from the index and shifted a larger share of sales onto category pages it owned.

Illustrative shape over 9 months, not monthly data.

Seasonality and promotions also affect revenue. We compared like-for-like periods.