The method
Four stages. One report every month.
Every account follows the same method, whatever you buy. Here is what happens, what you get and when.
- Kick-off within 2 business days
- First report after month one
- One senior strategist throughout
Audit
We study your site, your search results and your top competitors. We check what is indexed, what is slow, what is thin and what rivals do better.
- Findings summary in plain English
- Baseline numbers: rankings, calls, inquiries
- Access and tracking checked
Week 1 to 2
Strategy
We choose the few things that will move inquiries first, and list what can wait. You see the plan, with reasons, before we start.
- Priority plan for the first 90 days
- Keyword and page map
- What we will not do, and why
Week 2
Execute
We do the work: fixes, pages, links, profiles, depending on your service. Everything is logged so nothing is a mystery.
- Monthly work log
- Drafts for your approval
- Changes checked after they go live
Every month
Report
Once a month you get one readable report. It leads with inquiries, not impressions, and ends with what we do next.
- Plain-English summary on page one
- Rankings, calls, inquiries and pages that moved
- Next month's plan
Every month
Sample report
This is what you read each month.
Not a dashboard of 40 charts. A summary a busy owner can read in five minutes and repeat to a partner.
- Page one: what changed, in three sentences
- Inquiries and calls, month on month
- Pages that moved, up or down
- What we did
- What we do next
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Reports every month
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1 senior strategist per account
-
30 days' notice
-
2 business days to a proposal
Tools we use
Tools we use
- Google Analytics 4
- Google Search Console
- Screaming Frog
- Ahrefs
- Semrush
We use these tools to do the work. They are not partners and do not endorse us.