Home services / Atlanta, GA · Content + links

An Atlanta home-services company doubled its organic inquiries.

Anonymized by industry and metro.

Abstract route lines in lime on charcoal, standing for a home-services company's service areas.

14 to 31

inquiry forms a month from organic
9

relevant new referring sites
7 months

from start to result

The challenge

A residential services company covering the Atlanta metro had a thin site: one page for all its services and a blog nobody read. Competitors with dedicated service pages and local mentions outranked it.

What we did

We built a page for each service and a handful of area pages, tied each to a buyer's search, and fixed titles and internal links. In parallel, we earned placements from local business sites and trade directories, and listed each one in the monthly report.

What happened

Organic inquiry forms rose from about 14 to about 31 a month over seven months. The company earned nine relevant new links. Service pages did most of the work; the blog did little.

Illustrative shape over 7 months, not monthly data.

Results vary by market and starting point.